Featured
Target Women
Sugar Editorial Picks
Say What? Sarah Haskins Rages Against the Machine
“As the Internet and TV and movies all become one scary machine in your living room, it’s important that we all have some level of media literacy."
— Sarah Haskins, who sends up ads directed at women in her amazing Target Women clips on Current TV. She thinks advertisers show how clueless they are about women by doing two incompatible things at once: "trying to still use some of the traditional gender roles, while also trying to match the changes .
Learn How to Get Hot Chicks: Don't Watch TV Ads
If men listened to television ads, they'd think that smaller was better (BK Burger Bites), that women love the smell of rancid cologne (Axe), and that you can cover up the fact that you haven't bathed or washed your sheets in ages (Febreze). Not only that, but they'd think that really hot chicks don't just put up with that stuff — they looove it! (And we wonder why men and women have trouble knowing what the other half wants.)
It Takes Scheming, Training, and Tricks to Catch a Man
The other day someone suggested that the book He's Just Not That Into You be required reading for adolescent girls destined to chase after uninterested men. It may be true that a lot of women have found help from relationship books, but when you pile up all the how-to-fall-in-love books out there, it's easy to feel like publishers are trying to make you panic your way into marriage. At least that's what Sarah Haskins makes of it all.
Sarah Haskins on the Angelina Reaction Shot to Jen at the Oscars
OMG, OMG Jennifer Aniston was five feet — no, no less than ten feet — wait! — less than three feet away from Angelina and Brad at the Oscars! This is deserving of some straight up Grassy Knoll chartage, dude.
Bad Vampire Men: Why Are They So Hot?
I love Sarah Haskins. She's reminding all of us crazy ladies who are in love with Edward Cullen/Rob Pattinson from Twilight that the dude is basically the classic bad boy, only, he's got fangs. "What if I'm not the hero," Edward asks Bella, "What if I'm the bad guy?"
Sarah Haskins on Birth Control Pill Ads
I never noticed until Sarah Haskins (my new comedic hero) points it out here, but, ads for birth control pills never talk about their main selling point: you can have sex without getting pregnant! It's always about controlling or eliminating your period. She snarks, "Well, now we don't have to leave the tribe and go sit in that hut for a week.
Why I Love. . . Sarah Haskins
I love Sarah Haskins. I mean, I really love Sarah Haskins. She is my hero of the hour.
Botox: It's All About Expressing Yourself!
Sarah Haskins has a lot to say about ads targeted to women. Take Botox. What is it really?
Other Search Results
Berlusconi's Mistress Tells Us More Than We Need to Know
Italians really take their sex scandals to the next level. Today, Patrizia D'Addario, former call girl mistress to Italy's "I'm no saint" prime minister, adds a "lesbian dimension" to her tale of sex, power, and retaliation.
Patrizia has a book coming out and excerpts reveal that she has been the target of threats, robbery, and violence after going public about her affair with Silvio Berlusconi.
War on Drugs Makes Women the Enemy
If you've been following the story of Cleveland's alleged serial killer Anthony Sowell, you know it's horrific. Eleven female bodies have been found in and around the man's home, leaving the public wondering how could these crimes go on undetected for years. Writing in the Daily Beast, Cleveland journalist Mansfield Frazier says he knows why: Sowell was able to kill drug-addicted women without anyone noticing because the war on drugs targets women.
More on TresSugar
Fall Award Season
Top Brands
G Star
Ralph Lauren
Selected