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The Running of the Brides
Since 1947, Filene's in Boston has hosted a bridal gown sale that has brides-to-be (and their accomplices) lining up in the early hours just to get inside and fight with other women for gowns. What's the deal? The merchandise is new, with original tags, often originally priced in the thousands...and each gown is just $249.
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Filene's Basement Files For Bankruptcy
Another retailer can be added to the growing list of recession victims. Filene's Basement filed for Chapter 11 bankruptcy protection today, citing slow sales and tough competition from other discount stores like T.J. Maxx.
Filene's Running of the Brides!
If you thought a sale at H&M could provoke a near riot, imagine that times 100, and you'll get Filene's biannual "running of the brides" bridal gown sale in Boston. The strategy appears to be the same, though. When the doors open, knock people out of the way.
Would You Participate in Running of the Brides?
Some brides will do anything for a bargain, and I don't mean negotiating a few hundred dollars off the venue reservation fees. Friday was the annual Running of the Brides at Filene's Basement, where 1,300 brides stormed the racks to score gowns at extreme discounts — think $12,000 price tags slashed to $700.
EMTs were on hand in case the brides became too rowdy, and reportedly there was a true stampede of pushing and trampling to tear through the 3,000 discounted dresses.
Link Time!!!
- Hilary Rhoda returns hotter than ever in WSJ magazine — Refinery 29
- Eddie Borgo designs jewels for J.Crew — fashionista
- Neiman Marcus: Spring sales gearing up — Lucky
- Filene's Basement files for bankruptcy — stylelist
- Prom dreams undimmed by recession — Jezebel
- Eva Mendes to bare all again for Calvin Klein’s Fall ‘09 ads — Off the Rack
- Alaïa to launch lingerie — Elle Blog
- Diane von Furstenberg Philomena clutch — Bag Snob
- Fab Flash: Kate Moss wins design award — FabUK
Would You Line Up For a Bridal Gown Sweep?
If you caught the Today show this morning, you probably saw every soon-to-be bride on a budget in New York City bombard Filene's Basement. Women were lined up since the early morning hours to get their hands on discounted, nonrefundable bridal gowns. And the women came prepared — they brought team members, walkie-talkies and whistles, and plans to divide and conquer the room of brand new gowns to get the right dress in the right size.
Cosmetics Class Action Suit: Free Products Up to $25
In a matter of a few months, Macy's, Bloomingdale's, Filene's, Lord & Taylor, Neiman Marcus, Nordstrom, and Saks Fifth Avenue will be giving away $175 million in free cosmetics including makeup and fragrances. This isn't a gesture of generosity but the terms of a class action settlement.
According to The Boston Globe, the department stores and cosmetics companies "conspired to sell products at the manufacturers' suggested price only - never at a discount.
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