So Belvedere vodka's new campaign suggests that they're redefining luxury ("Luxury Reborn"). So how do they do that? By getting Terry Richardson to photograph an ad that shows a woman reapplying lipstick presumably after giving some dude a blow job.
Absolut has spent the last 28 years making iconic ads where the focus was the bottle. However, this year they've decided to freshen things up and embrace change. Their new "In An Absolut World" campaign, features photos from a world where everything is as fantastic as Absolut.