Nov 09, 2009 -
I know that marketing in schools is nothing new, but a program in Australia is taking things to a new level. A program called Fashion Roll Call, which is sponsored in part by makeup brand NP Set Cosmetics, is touring all-girl schools around the country. Their goal is to educate girls in fashion and beauty industry careers by presenting a "lunch-time fashion parade" followed by makeup application tutorials taught by makeup artists who work for NP Set.
- 8 Comments
Jul 19, 2009 -
An anonymous East Coast donor was so bummed about the way the country was reacting to the economic downturn, that he decided to take action in the form of an optimistic advertising campaign. Members of the Outdoor Advertising Agency of America have donated the space, printing materials and labor needed for the campaign which has been dubbed Recession 101. Designer Charlie Robb explained, "The client wanted people to realize the country has been undergone recessions before and made it through."
- 1 Comment
Jul 09, 2008 -
Advertising must be effective for companies to continue paying the big bucks for commercial airtime, print features, and celebrity endorsements, but many consumers praise TiVo for its ability to skip commercials and wish magazines could exist without advertising covering half the pages.
Brand recognition is the most obvious effect of advertising — first-time buyers of a product are far more likely to choose a brand they know over one they don't. So although most of us don't enjoy having our favorite TV show interrupted by advertisements, they do tend to stick with us in some form.
- 13 Comments
Sep 10, 2008 -
The European Parliament has voted with an overwhelming majority that the advertising industry needs to check itself when printing sexist or stereotypical advertisements. Agencies won't face legal consequences if they continue developing ads sexist in nature, but they will face what The New York Times calls a scolding for "sexual stereotyping."
Lawmakers have taken offense to ads such as those featuring Mr. Clean and this Dolce & Gabbana print ad.
- 35 Comments
Aug 22, 2008 -
Recently grocers and restaurant chains have started to employ a sophisticated type of digital advertising. The videos and images influence a shopper's decisions as they browse supermarket aisles or wait in line to pay. At select Dunkin' Donuts in New York, people who order coffee in the morning see ads promoting breakfast items at the register.
- 4 Comments