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Another Excuse Not To Exercise
Please, jog my memory on why anyone willingly owns and/or endures the torture of a treadmill? Automated exercise is an automatic gamble with serious injury. Are the odds in your favor?
Funny or Scary? Sloppy Eating
First, there was the milk mustache. Then Carl's Jr. captured filthy eating on camera with their series of "If it doesn't get all over the place, It doesn't belong in your face" ads. And Domino's recently released a new commercial featuring the Oreo Dessert Pizza beard.
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Shameless Old-School Cigarette Advertising
They weren't aware of the dangerous and deadly consequences of cigarette smoking back in the day. As some of these ads suggest, it was the "cool" thing to do; even doctors endorsed certain brands of cigs! And so, without reluctance, advertisers did what they do best.
Sexy Subliminal Advertising
If you ask me, the beach sells itself-- but this works too. I like to think of it as the more mature (read: dirrty) version of "Where's Waldo?" That is, can you spot the indiscretions?
Australian Schools Let Companies "Teach" Makeup
I know that marketing in schools is nothing new, but a program in Australia is taking things to a new level. A program called Fashion Roll Call, which is sponsored in part by makeup brand NP Set Cosmetics, is touring all-girl schools around the country. Their goal is to educate girls in fashion and beauty industry careers by presenting a "lunch-time fashion parade" followed by makeup application tutorials taught by makeup artists who work for NP Set.
Recession Billboards Encourage Optimism
An anonymous East Coast donor was so bummed about the way the country was reacting to the economic downturn, that he decided to take action in the form of an optimistic advertising campaign. Members of the Outdoor Advertising Agency of America have donated the space, printing materials and labor needed for the campaign which has been dubbed Recession 101. Designer Charlie Robb explained, "The client wanted people to realize the country has been undergone recessions before and made it through."
When Does Advertising Affect Your Decisions?
Advertising must be effective for companies to continue paying the big bucks for commercial airtime, print features, and celebrity endorsements, but many consumers praise TiVo for its ability to skip commercials and wish magazines could exist without advertising covering half the pages.
Brand recognition is the most obvious effect of advertising — first-time buyers of a product are far more likely to choose a brand they know over one they don't. So although most of us don't enjoy having our favorite TV show interrupted by advertisements, they do tend to stick with us in some form.
Your Two Cents: Are You Offended by Sexist Advertising?
The European Parliament has voted with an overwhelming majority that the advertising industry needs to check itself when printing sexist or stereotypical advertisements. Agencies won't face legal consequences if they continue developing ads sexist in nature, but they will face what The New York Times calls a scolding for "sexual stereotyping."
Lawmakers have taken offense to ads such as those featuring Mr. Clean and this Dolce & Gabbana print ad.
Advertising Advances May Change Your Food Decisions
Recently grocers and restaurant chains have started to employ a sophisticated type of digital advertising. The videos and images influence a shopper's decisions as they browse supermarket aisles or wait in line to pay. At select Dunkin' Donuts in New York, people who order coffee in the morning see ads promoting breakfast items at the register.
Should Spirit Air Continue to Run These Ads?
"Ultra low-cost" Spirit Air doesn't offer complimentary snacks, drinks or checked bags — but they sure can serve up some offensive advertising! Pilots, flight attendants, and reps from the Association of Flight Attendants are wishing they'd pull their risqué ads, which use double entrendres that refer to female flight attendants' body parts and loose sexuality. Their ads have invited customers to enjoy its DD's (deep discounts) and "MILFs" (many islands, low fares), which as some of us know, is an acronym for "mothers I'd like to f*ck."
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