Bloody hell, it's about time! Always has an ad for its ultra thin pads that features a teeny tiny dot of red blood (no carefree girl in white in sight), and it may be one of the first instances a US feminine hygiene ad has dared to reference real blood, much less show it. Despite being about periods, tampon and maxi pad advertisements have a long history of pussy-footing around the realities of Read more

"Very rare!" "Unopened." "Brand new." These are words eBay sellers use to describe tampons for sale, but not just any tampons — the beloved O.B. Ultra (the purple box), which Johnson & Johnson discontinued late last year. Soon all O.B. tampons were reported missing from store shelves, and though they've started to return, many women still can't find them. So, of course, enterprising eBay Read more

First there was the Brawny man. Then the Old Spice guy. And now Stayfree wants to bring the Stayfree stud into the public consciousness. In the company's new viral ads, good-looking men (I hope they paid the actors well) invite you into their bachelor pads with hopes of selling you maxi pads. Brad, Trevor, and Ryan (see above) love Stayfree maxi pads so much that they'll demonstrate how well Read more

Last month Kotex set out to end euphemistic period talk in tampon ads with a new ad campaign. We were impressed. But when I saw it air during a Gossip Girl episode, something was lost. It still had that electric-blue, feminine-hygiene pastiche to it. But Kotex is back on track with its latest ad! A young woman stands outside a drugstore while hidden cameras roll across the street in New York's Read more

Tampon ads are filled with euphemisms, and feature women in varying shades of white frolicking outdoors. Nobody knows their secret, and really that's all anyone's ever asked of a tampon. But now Kotex is stirring things up with a new campaign called Break the Cycle. It parodies typical feminine-product commercials by talking openly and frankly about periods. Too frankly for TV. The New York Times Read more

Dear Fit, I was at the health-food store and noticed chlorine-free tampons made with organic cotton. They cost $5.99 for a box of 20, and the ones I buy at the grocery store cost $6.99 for 40. Are they worth paying almost twice as much? —Trying to Save a Buck With the economy the way it is, I can understand you looking for places to save money. To find out if chlorine-free tampons are worth Read more

Did you know one in seven women avoid the beach during their period? PR firm Labresse does! That's why it dropped tampons in pink parachutes down on Dutch beaches. Too bad its audience stayed home because of the high tides that day. Don't worry if you can't watch the video. Unless you speak Dutch, you won't understand a word. You really don't need to! Parachuted tampons descending on a beach Read more