Sugar Editorial Picks
Jan 13, 2009 -
Layoffs, pay cuts, and stock market losses, oh my! It's a scary time for all, and though we left many bad times in 2008, we've still got a long way to go before we recover from these trying times. And since we're all undoubtedly money-conscious these days, many of us are going back to the basics.
- 18 Comments
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Nov 09, 2009 -
"[Y]eah, money's tight. If people are going to spend their dollars, they want to know it's a good product. People are staying home more, so we've directed more marketing efforts toward cheap date nights — for the price of a movie and dinner, buy a vibrator, stay home and have fun."
- 2 Comments
Nov 04, 2009 -
A heartthrob is defined as a man, typically a celebrity, whose good looks excite immature romantic feelings in women. Immature or not, almost every woman I know once crushed on a fresh-faced famous person with heavily-marketed sex appeal. In fact, some grown women currently lust for Edward Cullen Robert Pattinson.
- 59 Comments
Oct 22, 2009 -
Mattel has launched some new black Barbie dolls, and they're getting praised and dissed in equal measure. Grace, Kara, and Trichelle, created by Stacy McBride-Irby to give her daughter and other African-American girls dolls that resemble them, have been criticized by some for not being "black enough."
"I love the black Barbie.
- 26 Comments
Aug 19, 2009 -
The Rolling Stones may have understood that you can't always get what you want — but it took a group of market researchers (who perhaps understand human desire better than Lacanian psychoanalysts?) to demonstrate that you don't always like what you want.
Although you may pine after and begin chasing someone who dumped you, a new study from the Stanford School of Business shows, you may not like him or her or lose interest once you get them back again.
“For many people, wanting and liking are two separate things that can become contradictory," according to researcher Baba Shiv, professor of marketing at SGSB.
- 7 Comments
Oct 19, 2009 -
- The top 10 things men don't get about women. First on the list? Astrology.
- 2 Comments
Oct 15, 2009 -
Pepsi's Amp Up energy drink (another one?!) has created a free iPhone app that gives players "up-to-the-minute info, feeds, lines" so that they can talk to their favorite kinds of women — "24 in all."
Basically, men can either get tips before they score, or they can upload details of their hookups as a result of these indubitably useful apps after they score. Nice touch, Pepsi.
- 11 Comments
Oct 14, 2009 -
Since it's National Pet Peeve Week I want to know: what gets under your skin? (Hopefully, it's not commemorative weeks for random things like pet peeves!) I'll start you off with some of mine.
- Emails that lack proper grammar and capitalization.
- Friends who take long cell phone calls while we're hanging out.
- 78 Comments
Oct 13, 2009 -
One way to distinguish your exercise machine that does the work so you don't have to from others on the market is to make your ad sexually suggestive. Like, really sexually suggestive.
How these men can hold their "Shake Weight" self-pumping weights without laughing is a testament to their acting talent.
- 4 Comments
Oct 13, 2009 -
- Peace activists are not happy to know that President Obama has quietly sent 34,000 additional troops to Afghanistan. That's 13,000 more than he said would go in March. — Washington Post
- Governor Schwarzenegger has signed tough antipaparazzi legislation into law in California.
- 5 Comments