Rick Santorum endorsed Mitt Romney last night in a late-night email to supporters. Santorum wrote that while there are areas where they disagree, "We certainly agree that abortion is wrong and marriage should be between one man and one woman." During the Republican primary, Mitt and Rick worked hard to woo conservative Americans, and social issues like contraception and abortion indeed played a Read more

The face of consumers is changing, and buyers today are more likely to be influenced by social media rather than celebrity endorsements, AdAge says. I'm not one to fall for a famous face, but I do have to admit that it's hard to resist the allure of Oprah's favorite things. Most SavvySugar readers say that it really depends on the product and the person, but now I'm wondering which celebrity has Read more

Last week, Nike released its Nike+ FuelBand fitness-tracking device to much fanfare, but this celebrity-endorsed gadget isn't the first high-tech offering when it comes to gathering your workout stats. Read on to compare fitness monitors Bodybugg, Fitbit Ultra, MotoACTV, Jawbone Up, and the Nike+ FuelBand. Read more

CES isn't just for the geeks. As of late, the show sees its fair share of technology-loving celebrities, too. We spotted a slew of celeb-endorsed headphones from Ludacris, 50 Cent, and Jersey Shore stars Snooki and Pauly D, while LL Cool J promoted his music social network, and Will Smith hyped Men in Black III. Click through the slideshow to see what all of Hollywood's tastemakers were up to Read more

What's the Consumer Electronics Show without a sprinkle of celebrity-endorsed gadgets? This year, hip-hop mogul Ludacris was on hand to introduce the latest additions to his Soul by Ludacris headphone line. In 2012, the new finishes are all about shine. The SL300 noise-canceling headphones come in chrome gold, and the SL150 hi-def headphones are chrome silver. The SL100 model now has a white Read more

During 2011's CES, we saw a plethora of celebrity-endorsed gadgets. Headphone, microphones, camera, and even photo sunglasses, it seemed like every tech category had a shining star to reign in some extra spotlight. Take a look back at the celeb products from last year's CES, and get ready for some new additions next week! Read more

The 2011 American Music Awards kicked off with a duet from Nicki Minaj and DJ David Guetta, the first of 17 musical acts! They got things started after a star-studded AMAs red carpet on which stars like Katy Perry, Heidi Klum, Justin Bieber, and Selena Gomez posed for photographers. Maroon 5 was an early winner for best duo/group before Taylor Swift won her fourth favorite country female artist Read more

Today, celebrities aren't just pretty faces who grace red carpets and endorse shoe lines. No, nowadays, hardworking Hollywood elite excel as business moguls, investing in their future while expanding their brand into fashion, restaurants, and film production companies. (We approve!) Jay-Z has his 40/40 club and the New York Nets, while Justin Timberlake owns a stake in Myspace and clothing line Read more

If you prefer stylish all-ear coverage over tiny earbuds for your tunes, then get a load of these designer Dolce & Gabbana Skullcandy headphones. First shown off during Milan's Winter Fashion Week, the headphones may be endorsed by the house of D&G, but each pair still has that edgy Skullcandy flare. The one you see here is the colorful GI Gridlock model ($90) and is the perfect accessory Read more

Gisele Bundchen had a Tupperware full of homemade treats and a Sigg container in her hand when she stepped out in LA on Thursday. The water bottle was customized by the model, and she's giving six of them away to lucky fans that participate in her environmental contest. Gisele's been all about activism lately, but she's also keeping her eye on business. Her many endorsement deals, skincare line, Read more