TresSugar

Gender-Neutral Beer: Smart Move or Marketing Ploy?

Tara Sharp — Wed, 18 May 2011 15:30:00 PDT

A Danish brewer has launched a gender-neutral marketing campaign for its new beer, Copenhagen, and it may be the first of its kind. Even though women make up 25 percent of the beer market, when was the last time you saw a beer commercial or advertisement aimed at female drinkers? Well, Carlsberg is attempting to break the mold by designing a clean, androgynous campaign for its light beer that steers clear of both bikini-clad babes and a Barbie doll color scheme. While I think gender-neutral (or really, gender-inclusive) advertising is a step in the right direction, the commercial is still treating beer as an accessory women choose based on packaging instead of a beverage we choose based on taste. But watch the commercial for yourself and tell us what you think!

Bank Commercial Uses Clips of Mother Theresa, The Matrix to Score Customers

Emily Co — Wed, 09 Mar 2011 13:45:05 PST

Talk about a marketing strategy gone wrong. Business Insider posted a commercial that the now defunct Icelandic bank Kraupthing released before the worldwide economic meltdown. You'll see video snippets of Martin Luther King Jr.'s "I Have a Dream" speech, Nelson Mandela being sworn in as president, the moon landing, some war footage, and yes, The Matrix. The ad might make for some kind of feel good inspirational message, but it definitely doesn't work well as a bank promo.

Did You Catch HP's Big Time Grammy Debut?

Kristen Hawley — Mon, 14 Feb 2011 06:00:23 PST

Last year's Grammys may have been all about tech, but this year's awards were a solid nod to awesome music. (Did you catch Arcade Fire's awesome helmet cam?)

Interspersed into great music, though, were ads for HP's newest line of products, and they spared no expense to promote their new line of tablets. Alicia Keys signed on as a spokesperson for the new TouchPad, which was announced to much fanfare without a release date or pricing information.

Ads for HP flanked many segments of the popular awards show, featuring HP's TouchSmart technology and Beats Audio with glimpses at the brand new, iPad competing tablet. While the commercials didn't reach Super Bowl proportions, it was great exposure for the brand new tablet and technology. What did you think?

Two Is Better Than One: Apple's First AT&T/Verizon Ad

Kristy Korcz — Mon, 24 Jan 2011 01:00:22 PST

While AT&T and Verizon battle it out on Twitter (and T-Mobile gets in its own jabs on the airwaves), Apple attempts to rise above the bickering to bring the two companies together in a new iPhone 4 ad.

Both devices are shown to do what they do best: surf the Internet, post to Facebook, check out iBooks, and more. They seem to be identical in every way. But are they? Truth be told, I'm pretty excited - soon I'll be able to use my AT&T iPhone Facetime my mom on her Verizon iPhone. Apple: bringing families together once again.

Check out the new ad for yourself after the break.

That Was Fast: T-Mobile Gets in on the Verizon vs. AT&T Battle Action

Kristy Korcz — Thu, 13 Jan 2011 01:00:27 PST

AT&T and Verizon have been going at it on the airwaves for some time to prove just who has the better wireless network. But now, T-Mobile has decided to get in on the action with a new ad that shows off its nationwide 4G service. Check it out below - it won't be seen on TV for another week!

Carl's Jr. Uses LEGOs to Entice Hungry Customers

GeekSugar — Thu, 26 Aug 2010 07:30:17 PDT

At first, this Rocky-inspired commercial looks awesome. Who can hate Lego-ized versions of movie characters? While the commercial is pretty awesome in its stop-motion depiction of famous scenes from the original Rocky movie, the end result leaves a bad taste in my mouth. (Pun intended!)

The commercial, which is for a menu item called the "Cheesesteak Burger" from Carl's Jr, features awesome Lego-ized versions of a boxing ring, busy city streets, and the Philadelphia Art Museum before it shows a photo of the over-the-top burger that FitSugar would not approve of - it contains 80 percent of your daily saturated fat intake! I think it's akin to KFC's famous Double Down, so watch at your own risk (it could make you hungry, it could make you sick) - but the first 1:15 of the video is pure Lego goodness! Check out the full spot after the break

Lance Armstrong Brings the LOL to a Few Radio Shack Spots

GeekSugar — Wed, 26 May 2010 05:47:15 PDT

Cycling legend Lance Armstrong is having a busy week. He crashed during stage five of the Tour of California and also defended himself against allegations of drug use during the Tour de France. On a bit more optimistic note, Lance's new commercials for Radio Shack - the cycling team he rides for - came out this week. In the spots, Lance gives some lessons on cell phone etiquette, which include: "No man over the age of 30 will ever use emoticons - no colon parentheses smiley faces . . ."

The spots are super funny so it's no surprise that Christopher Guest of Waiting For Guffman and Best In Show fame directed them. See what Lance has to say about voice mails in the second commercial when you

Sarah Jessica Parker Shows Off Her PC Skills

GeekSugar — Mon, 17 May 2010 10:30:54 PDT

Sarah Jessica Parker may not know what Twitter is, but she sure knows her way around a computer! Although the MacBook will always be numero uno in Carrie Bradshaw's life, Sarah Jessica Parker has begun starring in HP's latest crop of ads championing how the new Spring line of computers can simplify and streamline your life. Making the move from an onscreen Mac to an at-home PC seems to have been a breeze for Sarah Jessica, who talks about using the machine to design, plan, and flesh out ideas for her various projects in the first spot below.

But she's not the only famous face who has starred in the "headless" ads - can you guess who else took center stage during the same campaign in 2008?

Apple Debuts New iPad Ad

GeekSugar — Wed, 12 May 2010 22:30:42 PDT

If the iPad is from the future, then why does its latest ad give me a serious case of deja vu? Well, because everything that's old is new again! Apple debuted a new spot for their magical iPad a few hours ago, and although it has already been noted that it's basically a higher resolution copy of the old "What is Newton?" ads from the '90s, there's something else that caught my attention - the line that says "All the world's websites in your hand."

Since we know a large portion of today's websites are built on Flash (and the iPad doesn't support the format), this statement can't be 100 percent accurate. Nonetheless, it's fun to take a walk down memory lane with Apple, so check out their new ad (complete with a background track of "Gold Lion" from the Yeah Yeah Yeahs), just read more.

Google's Chrome Browser Is Faster Than the Speed of Sound

GeekSugar — Thu, 06 May 2010 11:00:56 PDT

We've already seen a few sweet little ads for Google's Chrome browser, but this time they're making things a bit more scientific to display just how speedy Chrome is. Using a few contraptions like potatoes, paint, a sound machine, and electricity, Google puts Chrome to the test and demonstrates that the browser is actually faster than the speed of sound when searching the web. Don't believe me? Check out the two-minute video below, then keep reading to check out a behind-the-scenes look at how the commercial was made. Both are pretty interesting, if not totally geeky.

To see the second video, just keep reading.