Today Gap Launches a Covetable New Basics Line Called Gap Pure


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Gap Pure Basics Collection

If your basics are starting to look a little worse for wear, check out Gap's new collection, Gap Pure, which just launched today in stores (and online last night). Not only is the line affordable — prices range from $24 for a tee to $68 for a sweater — but the quality is also spot-on, highlighting jersey, pima cotton, and cashmere. In fact, we spoke to the designer and was told that each Read more

Gap Shows Fall 2011; Sneak Peek at the Collection Here!


Updated 04/15/11 4:01 AM · Posted by · 3 comments

Gap Shows Fall 2011 Collection With Leather, Denim, and Lots of Pants 2011-04-14 09:45:00

At their Fall 2011 preview yesterday in New York, Gap showed a polished and sleek collection of separates designed for easy sophistication. There were plenty of pants, from leather leggings to bootcut trousers and skinny cords. Leather pieces — including a nude leather jacket and black shift dress — showed a super chic direction and suggested that Gap might be a destination for more than Read more

Gap Kick-Starts Summer With a Fresh New Lookbook


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Gap Summer 2011 Lookbook and Shopping

With Spring in the air, our mind naturally follows to what's next — Summer! — in just a few short months. If you're already longing for shorter shorts, sunnier prints, and fresher denim, Gap's latest Summer '11 lookbook is ready to shop and chock-full of the lighter wardrobe staples we'll be slipping into all season. Step inside to see the lookbook's guide to making the most of your Summer Read more

10 Valentine's Day Looks That Don't Scream Valentine For Your Lil Fashionista


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Cool Valentine's Day Outfits for Girls

Valentine's Day calls for some cute pink and red for your lil lady, but why go traditional? That "Happy Valentine's Day" t-shirt is just won't work for your mini style-setter. Instead go for a more subtle statement that totally works for V Day but is also appropriate for any other day of the year (mama likes!). Heart-filled looks from Mini Boden, Hanna Andersson, Gap, and more will fill both you Read more

Go Indie, Baby! 5 Online Kids Shops to Bookmark Now


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Stylish Online Shops For Kids

Department stores, big-box retailers, and chain shops are great for stocking up on kids clothes, but indie shops are the best bet when you want to add some pizzazz to your lil one's wardrobe. Designer, eco-friendly, and luxury lines can often mean higher price tags than you'll find at Baby Gap (which we also love, by the way), so now's the time to shop the following five online children's stores. Read more

Online Sale Alert — Grab These Summer Deals Before They're Gone!


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Shop the Best Summer Sales

Summer might've just started, but we've already spotted a ton of sales coming our way. So if you've been hesitating on that certain flirty frock or go-with-everything sandals, now is the time to jump on these deals. Think pretty print dresses from Madewell, platform sandals from Rag & Bone, red cropped jeans from Gap, the perfect Alexander Wang totes, and more of our favorite Summer sale Read more

Gap Spring 2012


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Gap: Women's Spring 2012

Gap brought out tons of color, stripes, and easy separates for its Spring 2012 collection, shown yesterday in New York City. We can't begin to count the ways the collection will fill our wardrobe staple needs next season. Stay tuned for our full review to come shortly; for now, check out the full collection. Read more

Gap Reveals a Casual With a Twist Collection For Fall 2011


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Photos of Gap Fall 2011 Collection

Gap just revealed a fresh Fall 2011 collection introducing two new pants silhouettes: the cropped and slim fit, and cropped and flared, along with a heavy helping of slick leather pieces. "We felt strong about leather as a trend. You can dress it up or dress it down. Leather is becoming your new jean," said executive vice president of global design, Patrick Robinson. The new line — if you're Read more

Back to Basics: Layer Up With These 15 Key Pieces


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How to Layer For Winter 2011

When Winter hits, more is more — at least when it comes to layering. It seems you can never have enough of your cold-weather-proof gear to get you through the season, and while that may be the case, we're aiming to do it as stylishly as possible. Armed with chunky knits, fur and shearling lining, and jeggings that are as comfortable as they are chic, we're gearing up for the snow with our Read more