Just as guys help their girlfriends and wives check for breast cancer, you can help your man check for testicular cancer. You might not know this, but it's the most common cancer in American males between the ages of 15 and 40; a pretty scary stat! If it's found early though, it's highly treatable, so it's important to encourage your man to check for lumps or changes in his testicles, and you can help too.
I'm wracking my brain trying to remember if I've ever seen a PSA for say, breast cancer, that seemed like its target audience was the Sesame Street crowd. (Is this how you have to speak to men to get them to worry about testicular cancer?) In any case, I can't complain, because I feel my life is complete after hearing the following lyrics: "If your balls are feeling lumpy, if they're tender or they're grumpy/If you notice you've got three then a doctor you should see/If they're swelling up your pants, don't miss your chance/Go see a physician." Well done!
Yet another PSA that motivates us to do the exact opposite of what it's trying to promote. It compels me to urge the opposite sex to please put those scary things away so we can forget about them altogether and move on with our blissful, negligent lives without distraction. That is, until the cancer strikes.
I love how ads aimed at women are so dainty and delicate. Maxi-pad commercials hint at actual menstrual blood with an artistic red dot (or blue liquid). This PSA for testicular cancer is aimed at men—or their "balls," anyway.