“As the Internet and TV and movies all become one scary machine in your living room, it’s important that we all have some level of media literacy." — Sarah Haskins, who sends up ads directed at women in her amazing Target Women clips on Current TV. She thinks advertisers show how clueless they are about women by doing two incompatible things at once: "trying to still use some of the Read more

If men listened to television ads, they'd think that smaller was better (BK Burger Bites), that women love the smell of rancid cologne (Axe), and that you can cover up the fact that you haven't bathed or washed your sheets in ages (Febreze). Not only that, but they'd think that really hot chicks don't just put up with that stuff — they looove it! (And we wonder why men and women have trouble Read more

The other day someone suggested that the book He's Just Not That Into You be required reading for adolescent girls destined to chase after uninterested men. It may be true that a lot of women have found help from relationship books, but when you pile up all the how-to-fall-in-love books out there, it's easy to feel like publishers are trying to make you panic your way into marriage. At least Read more

We are pumped to share one of our favorite stories from Self here on FitSugar! If you're saddled with saddlebags, you probably think you got the short end of the family gene pool stick. But, lucky for you, those pesky fat deposits surrounding your hips, thighs, and butt are far easier to banish than, say, Great Aunt Hilda or your bossy big sister. "Saddlebags are largely determined by genetics, Read more

Sex sells — especially for Super Bowl ads — and year after year, major companies try to get away with the raciest, steamiest ads possible, often at the expense of women. Cars, food, technology — it doesn't matter what the product is; these ads throw in a hot, skin-baring woman for distraction and buzz. Ahead of the big game tomorrow, let's look back at some of the most scandalous ads in Read more