“As the Internet and TV and movies all become one scary machine in your living room, it’s important that we all have some level of media literacy." — Sarah Haskins, who sends up ads directed at women in her amazing Target Women clips on Current TV. She thinks advertisers show how clueless they are about women by doing two incompatible things at once: "trying to still use some of the Read more

If men listened to television ads, they'd think that smaller was better (BK Burger Bites), that women love the smell of rancid cologne (Axe), and that you can cover up the fact that you haven't bathed or washed your sheets in ages (Febreze). Not only that, but they'd think that really hot chicks don't just put up with that stuff — they looove it! (And we wonder why men and women have trouble Read more

The other day someone suggested that the book He's Just Not That Into You be required reading for adolescent girls destined to chase after uninterested men. It may be true that a lot of women have found help from relationship books, but when you pile up all the how-to-fall-in-love books out there, it's easy to feel like publishers are trying to make you panic your way into marriage. At least Read more

We are pumped to share one of our fave stories from espnW here on FitSugar! By Risa Isard On June 23, 1972, Title IX was signed into law, leveling the playing field for female athletes. To mark the 40th anniversary, espnW explore the impact of this landmark legislation. You might not know me, but chances are you know someone like me. I'm that girl who grew up playing hoops in the driveway with Read more

Five dangerous myths about kids and swimming — BabyCenter Blog Breastfeeding isn't porn; it's food! — HuffPost Parents A photo journal of what life with kids really looks like — The Stir Katherine Heigl names her daughter Adalaide — Celebrity Baby Scoop Zutano launches a collaboration with Target — Momtastic Jennifer Connelly says her kids never fight! — Celebrity Baby Blog A Read more