Sugar Editorial Picks
Jun 16, 2009 -
Tampax has decided to go with the flow of viral marketing by creating a new series of videos staring Zach, a 16-year-old who wakes up one morning to find out that his penis has been replaced with a vagina. Zach soon discovers the joys of baking and the fact that men are pigs — because everyone with a vagina loves to bake and hates men! Well, Zach does come face-to-face with something almost every woman deals with: a monthly period.
- 22 Comments
Sep 30, 2009 -
While I think tampons sell themselves thanks to their life-changing qualities, Tampax has recruited tennis great Serena Williams to pitch their lady products in a new commercial. Dressed in her tennis whites, Serena has nothing to fear from Mother Nature, because she's also wearing a tampon! Over the years, companies have appealed to femininity or used the rhetoric of freedom to sell tampons to women.
- 6 Comments