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Bud Light Ad: "If Men Wrote Wedding Dress Commercials"
Is drinking beer and making women do all the work really the dream of all men? According to this Bud Light commercial, the answer is yes. (If anything, this seems like an ad calling for more women as creatives in the advertising industry!)
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Sarah Haskins on Birth Control Pill Ads
I never noticed until Sarah Haskins (my new comedic hero) points it out here, but, ads for birth control pills never talk about their main selling point: you can have sex without getting pregnant! It's always about controlling or eliminating your period. She snarks, "Well, now we don't have to leave the tribe and go sit in that hut for a week.
Steve Wood: Douchebag of the Day
Meet Steve Wood from VH1's groan-inducing new reality show Tough Love. He describes himself as a "master matchmaker" and says that you need him; I figure women need this guy like they need a hole in their heads. Describing single women with contempt as "desperate, delusional, and baby hungry," you'd have to be clinically insane to take this douche's advice.
Sprite Wants Us to Think It Tastes Like a Bodily Fluid
With all the sexually-charged commercials out there, I thought dirty ad executives could shock me no more. Well a proposed German commercial for Sprite has managed to upset my sensibilities once again by combining oral sex, a desire for Sprite, and a climactic finish. The ad crosses the line from racy to pornographic.
Flashback: Arrid Fights Your "Sex Perspiration"
I wonder if the physiology info in this 1963 Arrid ad still holds water. Basically, it says that women have two kinds of perspiration, one from physical exertion, and the other from, well, horniness. (The kind Arrid takes care of.) It seems to me they were just banking on the shame of women who didn't want anyone to see that their sexuality was showing.
WTF?!
Ahh, 1970. It was a very Goodyear bad year for women and being taken seriously. This Goodyear ad for polyglas tires, which is set up like a horror film complete with a menacing soundtrack, claims that "when a woman's at the wheel, polyglas means more than mileage."
Flashback: A Wedding Proposal Circa 1950
In the 1956 film Indestructible Man, boyfriend wants the gal to marry him, but he doesn't bother asking her to be his wife. He jumps to his own conclusions instead and — badda bing, badda boom — gets the ball rolling from there. And by "rolling," I mean he stops her career aspirations dead in their tracks without permission.
Flashback: Batgirl Wants a Pay Raise
Newsflash: Batman was not only a degrading husband, but a sexist employer to boot. In the following PSA for the Federal Equal Pay Law, Batgirl argues that she's underpaid and deserves to earn the same wages as Robin. Although Batgirl's timing is a bit manipulative — a ticking bomb is about to blow Batman a new one and she's his only hope for escape — girlfriend's request is warranted.
Flashback: Every Wifey's Beauty Secret Circa 1930
If I knew all I had to do to look "cute" on a daily basis is guzzle down a few vitamins, as well as cook, clean, and dust for a patronizing male punk, then — where's my shot glass? "Vixen" by way of vodka is more the look I'm going for.
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Remember Ladies, There's a Reason We Had a Feminist Movement!
Not that everything's perfect now, but holy freaking crap! Let's just draw a woman's hot body, decapitate her, and add on the product we're selling where her head used to be (in this case, Hostess Sno-Balls), and continue our sexist ad in the writing below, because the picture doesn't quite say enough! (I'm suddenly having a craving for a well-stacked, cream-filled leggy Sno-Ball!
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