While Kris Jenner is making headlines for promoting a very adult product — arousal oils to be exact — her daughter Khloé Kardashian Odom is appealing to a younger audience. Khloé has teamed up again with U by Kotex, the eccentric line of pads and tampons for young women. Khloé told me that she loves that the line is "trying to destroy the old-fashioned belief that we have to be so Read more

Kotex is continuing its quest for world menstruation domination: first it launched a series of witty and to-the-point tampon ads, then it announced a maxi pad design contest. Now it's launched a new line of "tween" products, targeted toward younger girls (obviously), which are smaller, thinner, and . . . sparklier. Along with the sanitary bling, Kotex is also pushing a "Pick Your Day" message, Read more

Considering no one sees our choice in feminine hygiene products, I find Kotex's new maxi pad design contest a bit strange. The brand — which has thought out of the euphemistic-period-talk box before with modern tampon commercials — teamed up with Sex and the City designer Patricia Field for its "Ban the Bland" contest. Women (or guys) over 14 are encouraged to design a fashion-forward maxi Read more

Last month Kotex set out to end euphemistic period talk in tampon ads with a new ad campaign. We were impressed. But when I saw it air during a Gossip Girl episode, something was lost. It still had that electric-blue, feminine-hygiene pastiche to it. But Kotex is back on track with its latest ad! A young woman stands outside a drugstore while hidden cameras roll across the street in New York's Read more

Tampon ads are filled with euphemisms, and feature women in varying shades of white frolicking outdoors. Nobody knows their secret, and really that's all anyone's ever asked of a tampon. But now Kotex is stirring things up with a new campaign called Break the Cycle. It parodies typical feminine-product commercials by talking openly and frankly about periods. Too frankly for TV. The New York Times Read more

"In 2010 women became the majority in the workforce," is how the above video opens. I expected the next sentence to discuss the wage gap or how men still rule boardrooms, but instead the voice-over says: "Still it's difficult to talk about menstruation." I guess I shouldn't have been surprised, since the video is part of an initiative by feminine hygiene brand SCA trying to make menstruation Read more