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    Related: Humor, Poll, Baseball, Video Humor, Sports Humor, Gender Humor, Advertising Humor, Commercial, Sporting Events, Extreme Sport, Gatorade
    Arbor Mist Tres Humor
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    What's the Big Idea Behind This Sneaky Gatorade Ad?
    Jun 23 2008 - 3:00pm I watched the following vid and was overjoyed to see a chick finally kick arse at a male sporting event. But a little research later revealed that our bat girl never made this Spidey-inspired catch; the vid is actually a staged advertisement for Gatorade. The illegitimacy of the play makes me wonder if the Gatorade folks are mocking women's athletic potential with this ad, or on the flip side, if they're seeking to unsettle established gender norms and advance the girls-can-do-anything message.
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    3 Comments Post a Comment

    lily8206's picture
     
    lily8206 [+]

    Did the girl do the acting and actually make the catch or was it a guy and they edited it to look like a girl jumping? Cause, if she made the catch then I don't think there is an issue at all.

    Obviously it's staged for the commercial, and would be even if it was a bat-Boy. If a bat-person did this in the middle of a game they would be removed and fired!

    1
    Tue, 06/24/2008 - 7:30am Report Comment
    SkinnyMarie's picture
     
    SkinnyMarie [+]

    I don't mind too much because they always do it for men too, making them do impossible feats.

    2
    Tue, 06/24/2008 - 7:35am Report Comment
    themom0925's picture
     
    themom0925 [+]

    They did it with wires. Crouching Tiger Hidden Dragon style. I thought it was cool. All ads are supposed to do is get your attention and make you remember the name of their company or product. I think this ad did a great job of that. I don't think there was any hidden subliminal message. It was like a couple of guys thought wouldn't it be really cool if someone climbed the wall like spiderman and caught the ball. Like a bat boy or somebody who would be down there anyway. No wait, make the bat boy a girl. No even better make the girl really hot. Awesome dude! Great idea. A commercial is born....

    3
    Sun, 07/13/2008 - 8:41pm Report Comment

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