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The Running of the Brides
Since 1947, Filene's in Boston has hosted a bridal gown sale that has brides-to-be (and their accomplices) lining up in the early hours just to get inside and fight with other women for gowns. What's the deal? The merchandise is new, with original tags, often originally priced in the thousands...and each gown is just $249.
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Filene's Running of the Brides!
If you thought a sale at H&M could provoke a near riot, imagine that times 100, and you'll get Filene's biannual "running of the brides" bridal gown sale in Boston. The strategy appears to be the same, though. When the doors open, knock people out of the way.
Would You Line Up For a Bridal Gown Sweep?
If you caught the Today show this morning, you probably saw every soon-to-be bride on a budget in New York City bombard Filene's Basement. Women were lined up since the early morning hours to get their hands on discounted, nonrefundable bridal gowns. And the women came prepared — they brought team members, walkie-talkies and whistles, and plans to divide and conquer the room of brand new gowns to get the right dress in the right size.
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