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Cambridge Wants Soap Opera To Make It School of the People
Instead of using fancy brochures and an elitist image to attract students, Cambridge University is pitching the campus to Britain's top three soap operas as its latest marketing campaign.
Cambridge's spokesman said: We're very keen to attract the brightest and best students regardless of their background. One of the better ways of communicating directly with potential students is to talk to them through the soaps and other programs they watch.
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