I thought it was a universal given that a man walking and talking with a Bluetooth in his ear was a turnoff, but now I am not so sure since a new study found that the majority of men think their smartphones are sexy. So sexy, they turn women on. If you ask Geek, phones with 12MP cameras and HD video can be sex objects, but there is nothing sexy about them attached to the ear of a man. Yet a Read more

We've come to expect our news anchors to be shining beacons of stereotypical femininity. Whether blond, brunette, or a wild-card redhead, they are perky, poised, and pretty. I'd call beauty a job requirement, a hard truth about life in the limelight, but a new study found men are so distracted by beauty that they don't retain what's being reported. The study used the same woman for two samples: Read more

Don't hate people because they're beautiful. Hate them because they're smart, too. A new study from the London School of Economics found that attractive people are more likely to have higher IQs. In a statement that proves life is not fair, the lead researcher explained: "Physical attractiveness is significantly positively associated with general intelligence." The reason? Smart and successful Read more

OK Cupid is always crunching numbers on what profiles garner the most attention, and this week it noticed an odd trend: women whose average attractiveness ratings (as determined by readers) are about the same don't necessarily receive the same number of responses. In fact, they can vary widely. Upon looking further, it found women whom fellow users consistently rate about the same (say 3.5 out Read more

Stop denying your last boyfriend ended things, because it turns out straight men find women who were dumped in their last relationship more attractive than those who did the dumping. Meanwhile, it's the opposite for straight women; they lust after the male rejecters. While researchers at the University of Michigan were surprised by findings — expecting both men and women to prefer either the Read more

Long legs may be pop culture's standard of beauty, but real people don't think they're quite as hot. A new study, which surveyed the perceptions of leg-to-body ratios among people in 27 countries, found that average-length legs in proportion to one's body are universally the most attractive. Meanwhile, men and women were both perceived as less attractive when they had short or excessively long Read more

Why, soft, clear skin, of course. Researchers found women rate men more attractive when they have clear, healthy-looking skin as opposed to strong features, traditional indicators of masculinity. Researchers always believed women were attracted to masculine features, which are an inheritance from Uncle Genes. Yet this new emphasis on skin tone — a reflection of a man's current, self-made Read more