Tampon ads are filled with euphemisms and feature women in varying shades of white frolicking outdoors (not to mention the blue liquid). So if you're "becoming a woman" nowadays, how are you supposed to know what it's really like to have your period? And with all the vague verbage used in tampon and pad commercials, how would girls not think that they should be embarrassed about it?
But now subscription period box company HelloFlo is stirring things up with a new video called "Camp Gyno." It kicks typical feminine-product commercials to the curb by talking openly and frankly about periods. Not only does it use the p-word, but it uses the v-word as well!
We love that a company is finally trying to challenge the status quo when it comes to menstruation-related ads. Yet TV shows have been doing a pretty good job talking about periods for years. Here are clips from three shows — Blossom, 7th Heaven, and The Cosby Show — that, despite overuse of the word "woman," do a remarkable job of talking about first periods with humor and honesty.