tampons

women

G.O.B. Tampons: Made For Women by Republican Men

This past weekend's Saturday Night Live made us laugh out loud with its commercial for G.O.B.

This past weekend's Saturday Night Live made us laugh out loud with its commercial for G.O.B. Tampons, feminine products designed by the people who know women's bodies best: the "gentlemen of the Republican party." The ad lampoons the recent gaffes of male members of the GOP in regards to women's health, notably Todd Akin's remarks that "legitimate rape" victims can't get pregnant. But as ridiculous as the skit seems, it highlights the fact that the majority of our country's lawmakers making decisions about women's bodies are men — such as when earlier this year, Congress convened a panel on contraception that didn't include a single woman.

So watch the faux commercial now, and let's make sure there never comes a day when 60-plus-year-old conservative men design tampons that insert into our butts.

nostalgia

Tampon and Maxi Pad Ads: A Walk Down Memory Lane

In the words of her mother, Betty, Sally Draper "became a woman" this week on Mad Men.

In the words of her mother, Betty, Sally Draper "became a woman" this week on Mad Men. During her date with former neighbor Glenn Bishop at the Museum of Natural History, Sally gets a stomach ache. She runs to the bathroom and discovers she's started her period. Next, Sally flees the bathroom and takes a $25 cab back to the Francis' haunted mansion and into her mother's arms. After trying to act older, drinking coffee, and talking about her "boyfriend" with stepmom, Megan, in Manhattan, when confronted with a literal sign of growing up, Sally Draper just wants to be with her mom. Betty shows a rare moment of maternal warmth, holding Sally and explaining that her period is nothing to be worried about; it simply means everything's working and that one day she can have a baby, Betty tells her daughter.

The mother-daughter interaction about Sally's "change" comes off as surprisingly healthy. But the tampon and maxi pad ads of the time didn't treat this natural bodily function with such a matter-of-fact attitude. Whether with a distraction (hey, look, a pretty dress!) or the rhetoric of freedom, advertisers tried to sell a product women have never really been thrilled to buy. Let's look at some vintage tampon and maxi pad ads, which women like Betty or Sally would have seen in their day.

women

Maxi Pad Ad Finally Draws Blood

Bloody hell, it's about time!

Bloody hell, it's about time! Always has an ad for its ultra thin pads that features a teeny tiny dot of red blood (no carefree girl in white in sight), and it may be one of the first instances a US feminine hygiene ad has dared to reference real blood, much less show it.

Despite being about periods, tampon and maxi pad advertisements have a long history of pussy-footing around the realities of menstruation with euphemisms, metaphors, and that infamous blue liquid. The closest we've seen to a blood reference are the o.b. and Tampax ads above that use vampires and sharks to get their point across.

Is this a step in the right direction? Do you think we'll ever get to a point when a woman's period and her body are talked about openly and honestly?

News

Discontinued O.B. Ultra Tampons Hit the Black Market

"Very rare!" "Unopened." "Brand new." These are words eBay sellers use to describe tampons for sale, but not just any tampons — the beloved O.B.

"Very rare!" "Unopened." "Brand new." These are words eBay sellers use to describe tampons for sale, but not just any tampons — the beloved O.B. Ultra (the purple box), which Johnson & Johnson discontinued late last year.

Soon all O.B. tampons were reported missing from store shelves, and though they've started to return, many women still can't find them. So, of course, enterprising eBay users are all over this opportunity. O.B. Ultra is going for $50 (seller also has a "cracked" box available for $45) while the same-size box (albeit nondiscontinued absorbencies) sells for under $6 on Soap.com.

The crazy thing is they're probably selling, otherwise so many people wouldn't be offering them. Once women do get their hands on the discontinued tampons they may have an Elaine from Seinfeld-like conundrum (are you sponge-worthy?) on their hands. Is today's flow ultra-worthy or just super?

Love and Sex

Stayfree Has Creepy Guys Demonstrate Maxi Pads

First there was the Brawny man.

First there was the Brawny man. Then the Old Spice guy. And now Stayfree wants to bring the Stayfree stud into the public consciousness. In the company's new viral ads, good-looking men (I hope they paid the actors well) invite you into their bachelor pads with hopes of selling you maxi pads.

Brad, Trevor, and Ryan (see above) love Stayfree maxi pads so much that they'll demonstrate how well they work using the blue Kool-Aid liquid and all. Thanks, but no thanks. I want a man who's mature enough to buy me tampons, but there is nothing romantic about feminine products.

nostalgia

Mad Men: The Carefree Girl in White

On last night's Mad Men, SDCP got a lesson in market research.
Vintage Tampon Ads

On last night's Mad Men, SDCP got a lesson in market research. Something — if you remember the "death vish" from the first season — Don Draper never favored. The woman who gives the presentation is touted for her impressive achievement: she's the brains behind the "indelible image of feminine hygiene products — the carefree girl in white."

The "carefree girl in white" has become a cliche in tampon and maxi pad advertising for new ads to riff off of, but it was not so long ago the ads were all dressed in white.


tampons

Social Experimentation Meets Tampon Ads in Kotex Campaign

Last month Kotex set out to end euphemistic period talk in tampon ads with a new ad campaign.

Last month Kotex set out to end euphemistic period talk in tampon ads with a new ad campaign. We were impressed. But when I saw it air during a Gossip Girl episode, something was lost. It still had that electric-blue, feminine-hygiene pastiche to it. But Kotex is back on track with its latest ad!

A young woman stands outside a drugstore while hidden cameras roll across the street in New York's West Village. She stops several men and asks them to go in and buy her tampons because she forgot her bike lock. Answers range from the practical ("Can't I just watch your bike?") to the succinct ("No!") to the hilarious ("Can I get you toilet paper?"). Now if only I could see this on TV!

tampons

Tampon Ads Can't Tackle What TV's Been Doing For Decades

Tampon ads are filled with euphemisms, and feature women in varying shades of white frolicking outdoors.

Tampon ads are filled with euphemisms, and feature women in varying shades of white frolicking outdoors. Nobody knows their secret, and really that's all anyone's ever asked of a tampon. But now Kotex is stirring things up with a new campaign called Break the Cycle. It parodies typical feminine-product commercials by talking openly and frankly about periods. Too frankly for TV. The New York Times reports three networks rejected the ad, and only one of those networks accepted it after the word "vagina" was switched out for "down there."

Now that a company is finally trying to challenge the status quo, and maybe peddle what it believes are the finest applicators around, television won't have it. Yet TV shows have been doing a better job talking about periods for years. Here are clips from three shows — Blossom, 7th Heaven, and The Cosby Show — that, despite overuse of the word "woman," do a remarkable job of talking about menstruation.

Watch them after the jump

Love It or Leave It

Serena Williams vs. Aunt Flo — Love It or Leave It?

While I think tampons sell themselves thanks to their life-changing qualities, Tampax has recruited tennis great Serena Williams to pitch their lady products in a new commercial.

While I think tampons sell themselves thanks to their life-changing qualities, Tampax has recruited tennis great Serena Williams to pitch their lady products in a new commercial. Dressed in her tennis whites, Serena has nothing to fear from Mother Nature, because she's also wearing a tampon! Over the years, companies have appealed to femininity or used the rhetoric of freedom to sell tampons to women. What do you make of the latest attempt?

healthy living

You Asked: Are Chlorine-Free Tampons Healthier?

Dear Fit, I was at the health-food store and noticed chlorine-free tampons made with organic cotton.

Dear Fit,
I was at the health-food store and noticed chlorine-free tampons made with organic cotton. They cost $5.99 for a box of 20, and the ones I buy at the grocery store cost $6.99 for 40. Are they worth paying almost twice as much?
—Trying to Save a Buck

With the economy the way it is, I can understand you looking for places to save money. To find out if chlorine-free tampons are worth the splurge keep reading