sugarsugar

SugarSugar.com, the site that connects with wealthy men with young women willing to exchange "companionship" for Prada, is praising Charlie Sheen for living the dream and asking for his support to help other men realize it.

Paul Madison, founder of SugarSugar, penned an open letter to Sheen, saying he's an inspiration to men everywhere even if they are "socially obligated to deny it."

"It's a shame so many men feel forced to deny themselves the pursuit of happiness. Though happiness is defined differently by each individual — financial success, self-worth, creative expression — the common foundation is our appetite for women."

And SugarSugar believes Charlie Sheen is a role model to men who haven't realized their self-worth: the power of "knowing they can have any woman they want." How so? Read the rest below.

Valentine's Day may be for lovers, however passionate or dutiful, but the day before is for cheaters. Yes, according to SugarSugar.com — the site that connects rich men and young women — Feb. 13 is Mistress Day. And it wants (wealthy) men to know that it's not too late to find a barely legal ladyfriend!

While SugarSugar is pimping its new Sugar Daddy Concierge, which takes the get-to-know work out of sugar-daddying, the press release I just received leads with "Still looking for a hot date for the weekend?" So either married men actually look for someone to cheat with on V-Day, or SugarSugar just wants them to.

Why not just wait until Feb. 15 to cheat — women always appreciate that!

We first saw the sex-for-favors exchange with Sugardaddies.com, which vaguely matched "attractive, wealthy, and desirable people," but SugarSugar.com just goes for it, asking for men to be wealthy and women to be young.

Besides normal dating site specs like height, body type, and education, SugarSugar asks "sugar babies" what they're looking for help with: rent or housing, tuition, gifts, car expenses, allowance, or something more specific. In return, "sugar daddies" list their net worth and get ranked with dollar signs (like a man worth $5 million would probably be $$$).

With a tag line that says "Merging generous sugar daddies with beautiful sugar babies," it sounds like a man can show up for a date unshaven, unshowered, and undesirable, provided there's a pair of Louboutins in his hands, but it's not that easy. On SugarSugar's blog, one writer urges sugar daddies not to let themselves go.

"While we [sugar babies] might look exceptional due to daily gym trips, skipping meals, purging, and what-not; you not making an effort in that department will put a quick stop to us wanting to get intimate with you. We'll probably have to close our eyes and think of a happy place in order to get down between the sheets, or be seen out in public with you too."

Because nothing looks more exceptional than a woman who purges!