Tavi Gevinson

Those stories and more in our daily news roundup.

• Solange Knowles is making her debut as the new face of Madewell, marking her first major contract with a clothing label. She previously worked with Rimmel London and as a brand ambassador for Armani. [The Cut]
  

• Tavi Gevinson has signed with Hollywood talent agency UTA and is set to make her first film appearance in a Nicole Holofcener film next year. The movie is untitled, but the cast already includes Julia Louis-Dreyfus, James Gandolfini, Catherine Keener, and Toni Collette. [The Hollywood Reporter]
  

• Betsey Johnson, who declared bankruptcy three months ago, will debut a new line of "solid and printed sexy, flowing dresses" at her retrospective runway show during New York Fashion Week. [WWD]
  

• Meanwhile, The Great Gatsby — which was supposed to ring in a new fascination with the style of the Roaring Twenties this December — has seen its release date delayed until Summer 2013. [Racked]
  

• Fashion editor Annette Lamothe-Ramos wore a traditional burqa around New York City for one day and documented the experience. [Vice]
  

• Nicole Miller has expanded her company's social media platform to include a page on VYou, where users can answer submitted questions with short videos. [VYou]

Those stories and more in our daily news roundup.

• Tavi Gevinson has accused Seventeen magazine of plagiarizing the Ask a Grown Man videos she publishes on her website Rookie. Gevinson says the magazine's Ask an A-Lister video series "is the first time that I've felt that something I've done, or Rookie has done, has been copied." [Racked]
  

• Natasha Poly stars on the cover of Vogue Russia's August 2012 issue. Some have criticized the cover because it appears part of the model's arm is missing. A Photoshop mishap, perhaps? [The Huffington Post]
  

• Glamour apologized for accidentally publishing an old picture of model Daul Kim, who committed suicide in 2009, in its August issue. "We had no idea about the backstory, and are heartbroken to learn this news," said the magazine's editor in chief Cindi Leive. [Fashionista]
  

• Steven Klein shot the campaign for Lady Gaga's new fragrance, Fame, in which the singer reclines naked with a small army of small men crawling over her skin. [Fashion Etc]
  

• Visionaire has packed all of its 61 issues into a custom trunk by Goyard. The one-of-a-kind trunk is price upon request. [The Cut]

These stories and more — here in our daily roundup.

>> In a new interview, The Sartorialist's Scott Schuman ballparks his blog revenue: "American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million." Furthermore, he adds: "My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their Internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."

He also gives his opinion on the Tavi phenomenon: "Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it’s great that Tavi can create a blog and write for other people that are like-minded – probably other kids around her age – but I don’t know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She’s just a kid, so she can talk about art and stuff only in an abstract way ... to me it is like a five-year old Michael Jackson singing about love – to him they are just words. It is just an abstract concept."

>> After announcing last month that she had parted ways with Jane Pratt and Say Media — the backers of Pratt's website, xojane.com — Tavi Gevinson is readying the launch of her own Web magazine, Rookie, on Monday.

The site's editorial content will have monthly themes, with the first focused around beginnings — “[It's] fairly wide-ranging, but definitely focused on ‘back-to-school’ and other ‘firsts,’” said Emily Condon, Rookie's managing editor, who was a former staffer for This American Life.

“Our content respects a kind of intelligence in the readers that right now a lot of writing about teenage girls doesn’t,” Gevinson told New York Times Magazine. “People think it’s just going to be another site or magazine that talks about how great celebrities are or how awful celebrities are or dieting . . .” she said. “And I’m like, ‘Just you wait and see.’”

Gevinson expects to do around three posts a day, with the first appearing after school, the second at dinnertime and the third “when you do your last Facebook check around bed or whatever,” Gevinson said. “I’m in school, and I can’t be at my computer all day.”

She's assembled a staff that includes Condon; New York Times blog specialist Jeremy Zilar acting as Rookie's project manager; Anaheed Alani (wife to This American Life's Ira Glass, who advised Gevinson in negotiations with Say Media, and a former freelance fact-checker for The New York Times Magazine) as story editor; regular writers like Lesley Arfin and Sady Doyle; and guest contributors including Zooey Deschanel, Miranda July, Winnie Holzman, Joss Whedon, Jack Black, Dan Savage, Patton Oswalt, Shannon Woodward, Anna Faris, Kid Sister, Supercute!, Paul Feig, JD Samson, Alia Shawkat, and Fred Armisen.

New York magazine's parent company, New York Media, is handling advertising for the site, and Gevinson's father, who now acts as her manager, says they're currently in talks with potential investors and sponsors.

>> Last November, Tavi Gevinson announced that she was working with Jane Pratt on a magazine for teenage girls; now, it sounds like that is no longer the case. Gevinson had described her forthcoming online magazine, Rookie, in March as an offshoot of Pratt's website, xojane.com, which launched in May: “I had been talking about this magazine that I wanted to start, and [she] told me that she was starting this website and that the magazine could be kind of a branch under the JanePratt.com umbrella for teenaged people — girls.”

Now, Gevinson says that she has decided not to launch Rookie with Say Media, the company behind the launch of xojane.com. “I would love for [Pratt] to be involved, but right now it’s something that has to be worked out between her and Say,” Gevinson told WWD last night. "It wasn’t like Us versus the Man,” Gevinson adds of her decision. “It was just that I want to have full control, and it’s important to me that we’re independent, not so that we can be indie and ‘down with the man,’ but because I find a lot of comfort knowing that it’s all in my control." (Last week, Gevinson said of the project: “I own everything.”) Gevinson also noted that there hasn’t been a falling out with Pratt (She has written one post for xojane.com, “What's In My Bag: The Locker Edition,” which was posted on June 20); Pratt, meanwhile, declined to comment on the matter.

A September web launch is planned for Rookie, which will be monthly — each month will be like a different issue of a magazine, Gevinson explained. There will be no print edition at launch, but eventually there will be two print editions per year.

Aside from Rookie, Gevinson is working on a book with Rizzoli based on her Style Rookie blog, and she was in New York last week to meet with publishers about a second book proposal — for Diary, a zine-style book about “the state of being a teenager,” that she is collaborating on with author Marisa Meltzer.

• Fendi forced to remove fur from their Seoul runway show — Huffington Post
• Jane Pratt is not trying to ride Tavi's coattails — The Cut
• Candace Ang designs jewelry in unexpected materials — The Inside Source
• Proenza Schouler's PS1 now comes in green for Spring — Purse Blog
• Sophie Theallet on her Nine West collaboration — Lucky
• Lily Aldridge married Caleb Followill over the weekend — Vogue UK
• Will Naomi be Kate's maid of honor? — Modelinia
• The ultimate gift guide for any summer occasion — Refinery29
• Pippa Middleton's style: 24 awesome outfit photos — InStyle
• Bespoke denim: the perfect pair of jeans, solved — Vogue Daily

>> It sounds like the new teen magazine Tavi Gevinson and Jane Pratt are working on is going to have an online component as well — or may be entirely online — based on a job listing that just popped up on MediaBistro. The intro reads: "First came Sassy, then came Jane, now Janepratt.com is coming! We're an online magazine that is in the process of preparing for our official launch with Jane Pratt as our editor-in-chief" and it asks for applicants to have a strong personality, a "strong interest in womens issues, current events, and culture," and to be able to write in a way that is "enticing to a young (18+) female demo." [NY Observer]