>> Angela Missoni said just after the party began. See the collection for yourself when the pop-up store“I love this collection. We really pushed Target for maximum quality — more than they’ve ever done,"
Who doesn't love pop-up books? Or Pop-Up Video? So why not a pop-up wedding chapel? In the spirit of pop-up retail, wherein trendy stores materialize for a matter of days or weeks then vanish, an event space in Brooklyn called 303Grand is turning itself into a wedding emporium for a limited time only.
Starting June 1, the "experiential wedding showcase" will feature different weekly themes, including stationery and gifts the first week and dresses, makeup and hair the second. Then, on June 25, 303Grand will turn into a full-fledged wedding chapel for a week, hosting ceremonies for 10 couples. (Two couples will win a wedding and honeymoon free of charge.)
Given, you'd have to turn on a dime with your wedding planning, but this could be a very cute venue to tie the knot. Would you have your wedding in a pop-up chapel? What if you could get hitched and honeymoon for free?
Earlier this month we wrote about a new pop-up store poised for the Lower East Side and, in honor of it's opening, here's a look inside the space. If American workwear, retro Moscot frames, and motorcycles don't signify spring in the Lower East Side, we don't what does. The Smith + Butler pop-up store, located inside the Moscot boutique on Delancy Street, opens today.
Later this month Brooklyn cult-boutique Smith + Butler is taking occupancy at the Moscot space in Manhattan's Lower East Side. Smith + Butler, responsible for something of a Steve McQueen renaissance in Brooklyn, stocks classic American work wear and Motorbikes, among other Americana-inspired items. Moscot seems an apt partner then--the New York-borne eyewear company has been in business for almost one hundred years now and still contends with hip eyewear brands like Ksubi with their retro-inspired styles. The temporary space will host both Moscot and Smith + Butler's newest Spring offerings from March 27th through May 25th.
Last night we stopped by the YSL Edition Unisex pop-up where staff members and fashion friends were celebrating the collection's launch. Luckily, we got their just before the space got packed and had a chance to pour over the slinky fabrics and masculine, slouchy cuts in the collection. For more, be sure to check out our earlier posting with look book images from the YSL Edition Unisex collection.
Similar to the growing 'pop-up' trend, guerilla stores are certainly thriving as Commes de Garcon just opened their fourth store in less than a year. Namely, this month saw the erection of a Singapore location. The guerilla store costs little to open (we're talking hundreds of thousands less), will stay in business for exactly one year, and will, as slamxhype predicts, be a huge success. How's that for instant gratification?