Old Spice

by Miriam Lacey

A new Old Spice commercial just debuted, and it features lots of abs, a very manly beard, a kraken, and plenty of gold coins. But is it more than a faint echo of Isaiah Mustafa's world-changing, solar flare-inducing hotness? Well, men in uniform are always extra attractive, and only cave-dwelling hermits don't like pound upon pound of gold bullion. But then again, the kraken has suffered enough abuse, and she/he/it clearly just needs a little love, not punches in the face. If the next commercial shows him apologizing to the squid, maybe I can get behind this new dude. Otherwise, no dice.

by Miriam Lacey

Oh, Isaiah Mustafa, when will you let go of the nation's collective heartstrings? Every time you say "Hello, ladies," I actually do want to buy some Old Spice just to keep you employed forever. And now there's another Old Spice spot out for the brand's Fiji-scented dude products. This time around, we get to see Isaiah wear board shorts, play the guitar, and schlep around adorable baby beagles. I'm disappointed by how short the new ad is but also don't care that much as long as Isaiah continues to be hilarious and blazing hot like the sun. To see what I'm talking about, check out the new ad when you keep reading.

by Annie Tomlin

You can't keep a good (shirtless, dreamy, funny) man down. Professional hunk Isaiah Mustafa is back on behalf of Old Spice, and we're almost embarrassingly excited to see his forthcoming commercials for scents inspired by locales such as Komodo and Fiji. Congratulations, Wieden+Kennedy ad team. By bringing Isaiah back, you've succeeded in making us actually like advertising. Here's a teaser.

by Miriam Lacey

Grover from Sesame Street has been one of my favorite characters ever since I was a preschooler reading The Monster at the End of This Book. That's why I can't help but love this new parody of Isaiah Mustafa's hilarious (and hot like the sun) Old Spice ads. The short is ostensibly designed to teach small children about the word "on," but it seems a lot more likely to soften the hearts of former Big Bird aficionados everywhere. Check it out and let your case of the Mondays melt away for a minute:

by POPSUGAR Beauty

Scorching-hot Old Spice pitch man Isaiah Mustafa is back in another hilarious commercial that almost (almost) makes us want to go out and buy our respective Mr. Bellas the whole line. Thing is, though, that while we love the ads, actual Old Spice still smells like, well . . . Old Spice, the same signature scent as our dads and grandfathers.

We're not the only ones with that paternal association, and it makes us wonder whether Mr. Mustafa's mesmerizing voice will ever be enough to redefine that. Do you find the actual scent of Old Spice sexy, or does it smell like your papa, too?

by POPSUGAR Beauty

Old Spice has been making increasingly insane and funny commercials for their body wash, and although they're usually addressed to guys, the latest spate all have the ladies in mind. I'm tempted to buy Mr. Bella some of this stuff myself in hopes of diamonds, tickets to that thing I love, boat rides, and more. Do any of you use, or frequently smell, a man who uses this stuff? Is it any good?