A new Old Spice commercial just debuted, and it features lots of abs, a very manly beard, a kraken, and plenty of gold coins. But is it more than a faint echo of Isaiah Mustafa's world-changing, solar flare-inducing hotness? Well, men in uniform are always extra attractive, and only cave-dwelling hermits don't like pound upon pound of gold bullion. But then again, the kraken has suffered enough abuse, and she/he/it clearly just needs a little love, not punches in the face. If the next commercial shows him apologizing to the squid, maybe I can get behind this new dude. Otherwise, no dice.