Maru

I, for one, am a huge fan of Japanese retailer Uniqlo and its super-chic, reasonably priced denim and basics but have lamented the fact that I can get my hands on them in person only on my infrequent trips to New York (or out of the country). Apparently, my shopping god made nice with the Internet angels, because the brand is opening its West Coast flagship store here in my hometown of San Francisco on Oct. 5, and it's signed on YouTube star Maru as the spokesperson . . . and game-show host.

I'm already making room in my closet for a new Fall coat and a few pairs of skinny jeans, but frankly, I would shop at any store that allowed this cuddly celeb to pick out my prize.

Are you as into Maru the cat as I am? When it comes to viral pets, I didn't think anybody could beat Boo the Pomeranian, but this mischievous box-obsessed kitty is some tough competition. Watch the hilarious video of him above to see this feline in action! This isn't the first time I've seen a cat with a strange fetish, so I'm wondering, what's your pet's obsession?

I'm telling you now — this video is epic. What do you get when you feature cat-lebrities like Burnsy the talking kitty and Maru the box-loving kitty with Auto-Tune? You get this weird and amazing video that will blow your mind. It's almost as good as Jingle Cats!