"This is about so much more than keeping our kids physically active," Obama said. "And it's about more than making sure that they do well in school. I mean, this is about giving our kids the structure and support they need to thrive in every single aspect of their lives. It's about giving them something to strive for, something to hope for, somewhere to belong. And physical activity is a critical part of that broader effort."
While Obama stressed that we don't need "new sports leagues or fancy equipment" to get kids moving (she suggested after-school running clubs or dance flash mobs between classes and cited her own love of double Dutch), the far-reaching program does come with some major expenses, and to help out, Nike has pledged to invest $50 million in the effort over the next five years. Keep reading for more exciting info about Let's Move! Active Schools.