Fact: Today's kids are the most sedentary generation in America's history. Only one in three children is active on a daily basis, and only four percent of elementary schools offer daily P.E. "That's not just bad for their bodies, it's also bad for their minds because being less active can actually hurt kids' academic performance," First Lady Michelle Obama said at an event we attended today announcing the new Let's Move! Active Schools initiative. The program aims to help schools create active environments where students can get 60 minutes of physical activity before, during, and after the school day, and the goal is to reach 50,000 schools during the next five years.
"This is about so much more than keeping our kids physically active," Obama said. "And it's about more than making sure that they do well in school. I mean, this is about giving our kids the structure and support they need to thrive in every single aspect of their lives. It's about giving them something to strive for, something to hope for, somewhere to belong. And physical activity is a critical part of that broader effort."
While Obama stressed that we don't need "new sports leagues or fancy equipment" to get kids moving (she suggested after-school running clubs or dance flash mobs between classes and cited her own love of double Dutch), the far-reaching program does come with some major expenses, and to help out, Nike has pledged to invest $50 million in the effort over the next five years. Keep reading for more exciting info about Let's Move! Active Schools.