Researchers at Wake Forest University classified photos of men and women, ages 18-25, as seductive, confident, thin, sensitive, stylish, curvaceous (women), muscular (men), traditional, masculine/feminine, classy, well-groomed, or upbeat in appearance. A subjective method for sure, but it was necessary to identify the common characteristics that appealed to men and women.
Overall, women showed a small preference for thin, muscular men; however, many women rated those same men as extremely unattractive. There was a great disparity among what women found attractive and unattractive. Men were much more consistent, choosing candidates who were classified as thin, seductive, and confident.
So if you have a type, know there are fewer women vying for him than you probably think. The downside, of course, is that men are more tunnel-visioned when it comes to women, adding another drop in the bucket of reasons women feel the need to conform to a societal standard of beauty. Oh, well. Maybe next study!