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A Whopper-Free Burger King

This has to be the most effed up marketing effort I've ever seen. In an attempt to prove just how addicted attached folks are to its signature menu item, Burger King pulled a prank on its own customers. When anyone ordered The Whopper, faux employees reported that it was cut from the menu for being "too popular," or customers were given a competitor's sandwich instead. Everyone was upset and outraged— to BK's delight. Whatever happened to "have it your way," eh?

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