If you were in the United Arab Emirates yesterday with a truckload of cash, you could have scored the most coveted vanity license plate. The plate doesn't read "2FAST4U" or "SPDRCR", it just says, "1". And the price? A cool, hard, $14 million.
The plate was purchased by Saeed Khouri, a member of a wealthy Abu Dhabi family. He declined to say how many cars he owned or which one might carry the super-expensive single-digit plate.
The auction's proceeds from the auctions go to a rehabilitation center for victims of traffic accidents. In this event, 90 license plates were auctioned off, raising a total of $24 million. The previous five such events netted over $50 million. Wow. That's some "BIGBUK$."