If NBC's ad for Miss USA is any indication, folks are dispensing with the whole "beauty pageants are an opportunity for young women to win scholarships/this is a talent competition" pretense. What's shocking is that instead of being honest, and saying, okay, it's. . .a beauty pageant which judges women on superficial qualities, NBC is taking an extreme position. Miss USA, they seem to be saying, is a great opportunity for the viewer to watch women make fools of themselves. Sheesh! I'm not a fan of beauty pageants, but this is just piggish.