Volvo remade its classic Mad Men-era car, the P1800, into a modern marvel, but the new coupe is only a concept — for now.
Volvo remade its classic Mad Men-era car, the P1800, into a modern marvel, but the new coupe is only a concept — for now. The new P1800 will make its debut at the upcoming Frankfurt Motor Show in September, but the Swedish car manufacturer released images and info a month before the concept coupe's official unveil.
“This is how Volvos will taste from now on,” said Thomas Ingenlath, head of design, and we're not hating what we see. Volvo's new design language includes a crystal gear shift and other glitzy, elegant touches that are an unexpected departure from the automaker's safe and sound reputation.
It's a return to the classic shape of the iconic P1800, which first hit the road in the early 1960s. With the announcement of the concept coupe came more exciting news from Volvo: the company is hoping to bring autonomous self-driving cars to mass market by 2020.
Which of the Volvo concept coupe's features are we coveting? See what we're looking forward to from the automaking Swedes after the break.