Vintage Coffee Ads: The Good, Bad, and Sexist

Today is International Coffee Day! And thankfully we've come a long way since the early days of the brewed beverage, and not just on the technological and taste fronts. From the looks of many retro coffee advertisements, a woman's job was to clean the house, raise the children, and make good coffee for her husband. But not all vintage coffee ads were horribly sexist; some were just about enjoying a cup of Joe with your loved ones. See the good and the bad now!

Shopping can be such a struggle! Good thing we have coffee to brighten up our day (and our cranky hubby's day).

Awww . . . "good coffee is like friendship: rich and warm and strong." Bad coffee is like your ex-boyfriend: bitter, lackluster, and dissatisfying.

This ad uses coffee to sell dresses to women, although I don't quite get it. Is she trying to date her boss? Is she hoping for a raise so she can have espresso instead of mediocre office coffee?

It's everything a young married woman could dream of: a coffeemaker. After all, what else is there to dream of after finding a husband?

Maybe if I can get my man to like my coffee he'll finally pay more attention to me than the newspaper (at least until the invention of iPhones)!

What a cheater! Can you believe she uses a coffeemaker for social gatherings instead of making it from scratch?

Let's all toast our coffee cups to the pearl necklace your husband awkwardly gave you at this dinner party!

Ah, the luxury of sleeping in on a Sunday — some things haven't changed.

This has to be one of the most blatantly sexist vintage ads out there . . . and a little naughty.