St. Patrick's Day will be kicking off shortly, so let the beer-drinking season commence! You'd think modern women would be free to consume whatever alcoholic beverage they choose without it accompanying stereotypes, but alas, it's been a love-hate history of beer ads for women. The '50s and '60s may not have been forward-thinking eras for females, but that doesn't mean sexist beer advertisements and marketing campaigns aren't any less common nowadays. Advertisers are old pros at using clichés and generalizations about women in hopes of getting them to buy their hops. Let's put on our beer goggles and take a look at female-targeted beer ads over the years.