UK Condom Ads For the Middle Age

UK Ad Campaign Tells Baby Boomers to Put on Condoms

For Sexual Health Week, the UK's Family Planning Association is targeting middle-age Brits after statistics revealed they're contracting STDs twice as often as they were a decade ago.

I have to give the campaign credit. Depicting people our parents' age on sex benders is a dangerous pursuit, but these ads focus on their fashion prime rather than their sexual second wind.

And we've seen a lot of retro ads — I'm guessing these pictures are real — and these look just about right. My only complaint? The "wear this" tagline doesn't exactly work for women.