One way to distinguish your exercise machine that does the work so you don't have to from others on the market is to make your ad sexually suggestive. Like, really sexually suggestive.
How these men can hold their "Shake Weight" self-pumping weights without laughing is a testament to their acting talent. (Especially when they are in a circle, pumping away in tandem at 1:21.) The Hawaii Chair has nothing on the Shake Weight. If you can't get enough of watching people holding self-pumping weights while keeping straight faces and want to see women in the ads, read more.