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The Stimulus Package Gets a Logo


First the stimulus got a website. Now it's getting a logo. Without a doubt, the Obama team has brought its branding expertise from the campaign trail to the White House. All projects funded by the American Recovery and Reinvestment Act (ARRA) will be marked with this emblem.

Obama explained yesterday:

These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government — your government — is doing its part to put the economy back on the road of recovery.

If we couldn't identify how the money is spent, it might seem like $787 billion just vanished into thin air. I can't help but think the logo will also score Obama some political points. When you see people at work, the logo reminds you that Obama's stimulus plan is partially to thank!

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