Step Right Up For a "Hot Cup of Hoffee"!

Is this a PSA (public service announcement) cautioning against getting into cars driven by creepy D-listers?

Or is it the best music video ever made? David Hasselhoff hip-thrusts in front of an American flag. He air guitars in front of a wall of flames. He makes bedroom eyes that look like someone drunk trying to focus. And then there's the music--ah, yes, the "music." What more could you people want?!