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Say What? Daniel Pink on Left-Brain vs. Right-Brain Thinkers



"In many professions, what used to matter most were abilities associated with the left side of the brain: linear, sequential, spreadsheet kind of faculties. Those still matter, but they're not enough.

What's important now are the characteristics of the brain's right hemisphere: artistry, empathy, inventiveness, big-picture thinking. These skills have become first among equals in a whole range of business fields."




— Daniel H. Pink, a former speechwriter for Al Gore, on how right brainers will lead the way in the 21st century. Design and storytelling will be more important, he argues, than more traditionally left-brained activities like accounting and computer programming.


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