The Running of the Brides

Since 1947, Filene's in Boston has hosted a bridal gown sale that has brides-to-be (and their accomplices) lining up in the early hours just to get inside and fight with other women for gowns. What's the deal? The merchandise is new, with original tags, often originally priced in the thousands...and each gown is just $249. Within 60 seconds of the doors opening, it's been witnessed, the racks are completely stripped. Women grab as many gowns as they can, try them out in the aisles, and then wander around looking to trade with someone else for the right size. (That is, if they're not fighting with someone for the same dress!) After watching this video, I think dodging pissed-off bulls in Pamplona might be more fun!

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