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Plus Size Models Aren't As Good as Skinny Ones, For Any of Us

Plus Size Models Aren't as Good as Skinny Ones, For Any of Us

Here's a post from OnSugar blog Life Forward.

Despite the general self-congratulations of Dove, Glamour, et. al. for using Plus Size models, turns out, seeing them in advertisements just makes women feel worse.  A University of Arizona study found that larger women preferred ads without any models, average sized women felt less bad about themselves (yes, that's what we're aiming for — less bad) with ads with skinny models, and skinny women preferred ads with skinny women.

I'm not shocked about the skinny women — It's hard to imagine a size 2 woman looking at an ad with a size 18 and wanting to look like her — and therefore be moved to purchase that product.  Our society has elevated the size  2 to a much higher place than the size 18, so there's nothing aspirational about the size 18 to the size 2.  Same goes for the average size woman — who, again, let's note, doesn't feel good about herself either way, just "less bad." These women would see a thinner model, think she looked like her and feel good, and if they saw a heavier model, worry that they were the same — and feel bad.

Good news though, using heavier models, which makes women feel bad about their own size/weight/etc. can be a useful tool in selling diet and weight loss products.

Anyone else disgusted by our own mind games?

Want to see more? Start following Life Forward or start your own OnSugar blog. Maybe your stories will be posted here on TrèsSugar!

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