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Ogilvy Paris Scrabble Ads

Ogilvy Paris Ads Try to Make Scrabble Cool

The whole point of Scrabble for word nerd devotees, though, is the game's extreme nerdiness. Instead of going out on a Saturday night, you hang out with friends and/or a sweetie and string together words unrelated outside of their common letters. In this Ogilvy ad from France, animators imagine a whole array of creatures borne of these disparate words that meet up in a colorful cartoon set to punk music. Preaching to the choir — but pretty cute.

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