Human Trafficking PSA in a Supermarket Meat Section



"If you pay a prostitute, you're financing human trading. Every year, 2,450,000 people become victims of human trafficking, of whom 92% end up being used for human sex. 98% of the victims used by the sex industry are women and children!"




— Translation of the headline and text on this unlikely PSA. Mikado Publicis ad agency placed images of women inside food packaging in ordinary Luxembourg supermarkets to raise awareness about human trafficking. This trend of using shocking images of women to raise awareness on behalf of women is getting a little out of hand.

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