Hello Kitty Named Japan Tourism Ambassador
Hello Kitty — Japan's ubiquitous ambassador of cute — has built up an impressive résumé over the years. Global marketing phenom. Fashion diva. Pop culture icon. Now the moonfaced feline can add "government envoy" to the list. Officials hope that tapping into that fan base will lead to a bigger flow of tourists into Japan, and closer toward their goal of attracting 10 million overseas visitors every year under the "Visit Japan" campaign.