Gatorade Ad: Ball Girl Makes an Amazing Catch

What's the Big Idea Behind This Sneaky Gatorade Ad?

June 23, 2008

I watched the following vid and was overjoyed to see a chick finally kick arse at a male sporting event. But a little research later revealed that our bat girl never made this Spidey-inspired catch; the vid is actually a staged advertisement for Gatorade. The illegitimacy of the play makes me wonder if the Gatorade folks are mocking women's athletic potential with this ad, or on the flip side, if they're seeking to unsettle established gender norms and advance the girls-can-do-anything message. Or a bit a both? Tell me what you think.

5 Comments

2 years 43 weeks

If it were a male making that catch then you would simply be complaining that Gatorade is sexist because they didn't use a female. People like you are simply looking for things to whine about. Why is there no 4th option that says: "who cares, Gatorade was simply making a commercial, and I actually decided to look into this WAY too much". This is funny, I've never even commented on anything online in my life.. but I feel that you are so off base in life that your existence is offensive to everyone. I understand questioning things is important... but really? I mean.... really? So.. that being said.. speaking for the humans on planet earth I bring the following message: Go out to the garage and look for a bright red Jerry can. Inside you will find a liquid that is sweet and wonderful (don't mind the smell, it's just extra niceness). Drink as much as you possibly can. Then come back inside and see how many videos you can over-analyze before you pass out from... all the good sweetness you just drank.

themom0925 4 years 44 weeks

They did it with wires. Crouching Tiger Hidden Dragon style. I thought it was cool. All ads are supposed to do is get your attention and make you remember the name of their company or product. I think this ad did a great job of that. I don't think there was any hidden subliminal message. It was like a couple of guys thought wouldn't it be really cool if someone climbed the wall like spiderman and caught the ball. Like a bat boy or somebody who would be down there anyway. No wait, make the bat boy a girl. No even better make the girl really hot. Awesome dude! Great idea. A commercial is born....

SkinnyMarie 4 years 47 weeks

I don't mind too much because they always do it for men too, making them do impossible feats.

lily8206 4 years 47 weeks

Did the girl do the acting and actually make the catch or was it a guy and they edited it to look like a girl jumping? Cause, if she made the catch then I don't think there is an issue at all.Obviously it's staged for the commercial, and would be even if it was a bat-Boy. If a bat-person did this in the middle of a game they would be removed and fired!

lily8206 4 years 47 weeks

Did the girl do the acting and actually make the catch or was it a guy and they edited it to look like a girl jumping? Cause, if she made the catch then I don't think there is an issue at all. Obviously it's staged for the commercial, and would be even if it was a bat-Boy. If a bat-person did this in the middle of a game they would be removed and fired!

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