Boobs are back. Or so the runways at recent fashion weeks would have us believe. Boyish figures and clothes that ignore the female figure have long been all the rage among high-fashion designers, but this last season we saw some (relatively) voluptuous catwalkers.
But as fashion designers begin to embrace the boob, average women seem to be doing the opposite: fewer women are getting breast enhancements. The London Times points to Victoria Beckham's rumored decision to remove her implants and Disney's ban on actresses with fake breasts (show and tell required) as harbingers of a new chest trend. But are the masses imitating celebrities or are celebrities imitating the masses? Thanks to the recession, women have had to pare down their spending, which means less money for a new pair. So maybe it's a change in income, not attitudes, keeping women from going under the knife.
Whatever the reasons, perhaps the latest runway breast trend isn't in conflict with the movement away from enhanced cleavage. Both shifts abandon extremes — be it zero curves or plastic super-sized curves. If tougher economic times result in the embrace of the natural and diverse female figure, then the recession will have at least one silver lining. But don't get too excited. I'm sure once the number of boob jobs picks up, it will be celebrated as not only an indication of growing bust lines but also as a sign of economic growth.


Opening Ceremony
Too Faced
Angie Gooderham
I don't know, Tres. I think big, fake, obvious boob jobs are so 90s. Maybe there are economic reasons behind it, but I hope that girls take a non-Heidi Montag approach when it recovers.
Thanks for writing this in a way that didn't convey judgement. There are plenty of legitimate reasons to have this done.
1I like seeing more curvy girls on the runway, being curvier myself
2Okay, so I've restarted this comment about 6 times now. Can't get thoughts in order...
Anyways, tiny girls with no boobs on the runway did absolutely nothing to increase my satisfaction with my own rather flat chest. I would get my chest done in a second if I had the money for it. So, in my case, it's definitely a matter of income rather than attitude. Conversely, just as seeing smaller models doesn't help, seeing curvier models, like on the Vicky's runway, always makes me even more dissatisfied with my boobs. I guess if more girls are like me but have the money maybe the frequency of enhancement surgeries will pick up again.
3Of course it's a matter of income. I doubt that women are going to suddenly realize that validation isn't found in your bra size. Of course, I'm only talking about the women who would get implants, not all of them.
4Oh please. How many overweight women take solace in the (bullying) mantra that "real women have curves?" Why would flat chested women not want that as well? When I had my chest done, it really helped me feel more secure about my body.
TLS, if you do have it done, you'll be amazed with how much you use your pectoral muscles.
5Meh. I heart my boyish figure. No one else needs to.
6I make jokes about my flat chest all the time, and my first comment was going to be, "Must be nice to have boobs. Or disposable income to acquire boobs."
But really, I wouldn't feel like myself if I had big boobs. My small chest and the jokes that come with it are a part of me, and I'll keep them how they are.
That being said, I like the busty models I've seen more than the flat-chested ones. They look softer and more feminine.
7I think it has more to do with changing attitudes than the recession and that smaller-chested models and actresses definitely made it more socially acceptable for women to not have giant boobs. When I was in high school, I was very self-conscious about my bra size. Toward the end of college, I decided that if models and celebrities (like Kate Moss, Nicole Richie, etc.) weren't shy about going out in public without padded bras, I shouldn't be either. Once I switched to a progestin-only birth control pill, I increased in size to a whopping 34(B) - before I was one of those girls with "zero" curves that Tres apparently deems to be "unnatural." Having said that, I don't judge people who get implants. A lot of people look really good with them, but it's just not my thing.
8You're right chloe bella. There is nothing unnatural about being naturally uncurvy. It's more of a move away from the extremes, and toward a more diverse range of looks.
9I am in the same boat as tlsgirl. If I had the money, I'd get a boob job so fast. I don't want grossly overdone ones, just nicer ones than what I have. I'm a pear-shape, I want my boobies to match my booty
10As long as people accept their natural, healthy shape - be it curvy or uncurvy - I think we're moving in the right direction. I want to see models who are skinny (sans the eating disorders, of course), curvy models (not the fat euphemism), plus-sized models who are still within healthy limits... and overall, just a better representation of the diverse body types we all have. My top half doesn't match up with my lower half but I've come to like it. Pear-shaped is beautiful too. Even if I had the money for a boob job, I don't think that shoving silicone into my chest would make me feel more beautiful. I'm thinking economic reasons are a part of it but maybe some people are thinking about risks vs benefits and find that accepting their body is more fulfilling and cost-effective in the end.
11I don't know what to say about this. If women want to put themselves under the knife to feel better about themselves, who am I to judge. But I think the numbers of boob jobs are down is because some people are being more frugal with their money right now. Even though the economy looks like it is recovering, who knows what the future would be a year or two from now.
12Uh, I'm sorry but are those 2 photos supposed to be from fashion runways? Is that Pam Anderson on the left? I doubt those are high fashion shows whatsoever. And according to what source is there more voluptuous curves appearing on the runway? Which designers? Hmm. Doubt it.
13I am a small chested woman, and I always have been. I am finally going to be getting a Breast Augmentation and I see nothing wrong with it. I am a 32AA and don't plan on anything extravagant, I simply want a more feminine shape. I too am a pear shape carrying all my weight in my booty, thighs and a little belly. Having my belly stick out even just a little is hard to deal with when it sticks out further than your chest, trust me. I've wanted to get this done since I was 13, when I stopped growing and everyone else continued. Now at 27 I have the will and the means and am thrilled. My husband doesn't understand why it matters to me but I'm doing it for myself, really and truly. I feel lucky to live in a time where I have options. I admire people who are small and comfortable in heir own skin but I am looking forward to the day when I take off my bra, drop it on the floor and don't hear the "clunk" of push-ups and padding!
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