When a Duke senior noticed that no studies had successfully quantified and ranked the "horizontal academics" of a college coed, she decided to use her own field research to do so. She put together an impressive presentation evaluating and ranking the 13 guys she slept with. Among the arousing moments with Subject #12 (who scored the highest): him rapping Biggie to her, hooking up in a room with doors that do not lock, and having Subject #5 (his roommate) walk into the room. The presentation is remarkably thorough, even itemizing and explaining the eight criteria used in the evaluation process, like size, talent, and creativity.
The student behind it notes that frats make lists all the time; still, she says she emailed it to three friends and only intended for them to see it. But with so many juicy details, and an obvious amount of effort put into it, she should have imagined it would go viral. While she could have predicted the consequences, I doubt the guys she slept with saw this coming.