Priligy, a new drug developed by Johnson & Johnson, is designed to help men who experience premature ejaculation (PE) last longer in bed. The pill, on sale in nine countries, awaits approval from the FDA before it can assume its rightful place in popular culture alongside Viagra. Meanwhile, other drug companies are developing similar anecdotes to early male orgasms.
One drug company rep explained to the New York Times: "PE is more prevalent than ED (erectile dysfunction). One in three men actually have the condition." But, as one psychiatrist points out, if one in three men ejaculate "early" is that really a disorder that needs a drug treatment? Either way, I guess it won't be too hard to find a spokesman!