Dreaming Shirtless: A Look Back at Maidenform Bra Ads

I Dreamed I Was WANTED

You know those mortifying dreams where you suddenly realize you've been going about your day in your underwear? Well, a lingerie ad campaign was stuck in a similar dream throughout the entire 1950s and '60s. The Maidenform bra print ads featured a woman wearing her underwear in public doing something different each time. The copy always read: "I dreamed I (insert the relevant activity) . . . in my Maidenform bra." Check them out and tell me, if dreams could come true, what would you do in your Maidenform bra?



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