Could a Mandated Fast Food Ad Ban Cut Child Obesity?


Experts have gone back and forth on whether the pause in kids' weight gains is permanent, but a new study shows a ban on fast food television ads could help reduce the number of overweight children in the US by 18 percent.

The study, which was compiled by the National Bureau of Economic Research, questioned whether government regulation (something that's been done in Sweden, Norway and Finland) could help the US trim the unhealthy fat off children.

Estimates suggest 13.9 percent of children aged two to five are overweight and 18.8 percent of those aged six to 11 are as well. Exposure to TV is known to raise obesity rates and the Institute of Medicine put together evidence linking food advertising on television and increased childhood obesity.

Fifty-six percent of CitizenSugar readers believe the lull in childhood obesity is one thing, but kids are still too far from having healthy habits. Do you think government regulation of fast food ads help tip the scales in the right direction?

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