Condé Nast started the week out on a sober note, announcing the closure of venerable publications like Gourmet. Now, the publishing giant is ending the week with a bit of sexy news: it has just launched an online dating site called Truly Madly Dating.

According to UK Vogue, the site is "created to unite glamorous girls with fashion-conscious GQ-reading boys to create matches made in style heaven." Doing a little browsing myself, I've come across a photographer seeking a muse, a woman in Russia who loves to travel, and a down-to-earth investment banker looking for a woman who is fun to be around.


Since ad revenue is declining quickly for the company, a dating site might be a business model made in style heaven — if it takes off, of course. Would you use it, or do you think it might attract singles that aren't quite your type?