I was flipping through The Economist this weekend when I read about a start-up company that plans to appeal to patriotism. My American Jobs plans to certify products that are made by American labor and with American materials.
The Federal Trade Commission offers the "Made in America" label for goods that meet its criteria, but My American Jobs will offer fancier labels. Each qualifying product will get a three, four, or five star rating. A complicated standards guideline is available on its website.
The company says: "American economic stability, growth and prosperity rests squarely on the shoulders of American companies, their employees and products." Do you agree? Would you pay more for that guarantee?